Pets + People (formerly known as Fetch for Pets AUS Pty Ltd) is a US-based consumer products company headquartered in New York City, specialising in the design, development, manufacturing, licensing, and distribution of a wide range of pet, household and lifestyle products. The company commenced in the pet care industry and expanded its operations well beyond that space, creating innovative and practical products across multiple consumer categories that enhance everyday living for families and their pets alike.
The company partners with leading global retailers and brands to bring products to market through strategic licensing, private label programmes, and in-house brand development. Its expertise spans product design, sourcing, supply chain management, quality control, marketing, and brand strategy, allowing Pets + People to manage the full lifecycle of a product from concept to store shelves.
With a team of more than 80 professionals and a strong international footprint, Pets + People continues to grow its global presence by focusing on innovation, safety, and market adaptability. Their goal is to create meaningful, functional, and trusted products that connect with consumers worldwide, whether in pet care, home essentials, or everyday lifestyle goods.
Objective
Pets + People recognised Australia as one of the world’s most dynamic and rapidly expanding markets, offering strong opportunities for growth and partnership. The company’s objective in entering this market was to establish a direct and trusted local presence that would allow it to better support its retail partners and customers. By operating through a local entity, Pets + People aimed to simplify logistics, ensure full regulatory compliance, and provide faster, more responsive service. This strategic step also served to strengthen relationships with key stakeholders and reinforce the company’s long-term commitment to delivering quality, innovation, and reliability within the Australian market.
Services Provided
Before partnering with ABN Australia, Pets + People faced several challenges typical of international businesses entering a new market. These included navigating unfamiliar compliance requirements, identifying the appropriate company structure, and understanding Australian taxation and reporting obligations. The company also needed to establish a registered Australian office and appoint a local resident director to meet regulatory standards.
ABN Australia addressed all these needs by providing a full suite of establishment and compliance services, including:
Company incorporation and registration
ABN and GST registration
Registered office address
Resident director services
Taxation guidance and compliance oversight
Payroll and employee onboarding support
Bookkeeping and expanded business services
Through these services, ABN Australia delivered a seamless market entry experience, enabling Pets + People to operate confidently from day one. The partnership ensured full compliance with Australian regulations, streamlined administrative processes, and built a solid foundation for sustainable growth in the Australian market.
Results
Through ABN Australia’s comprehensive support, Pets + People achieved a smooth and successful entry into the Australian market. The company was able to establish its local entity quickly, meet all compliance requirements, and begin operating without disruption. This strong foundation allowed Pets + People to focus on building its business and serving retail partners with confidence, rather than getting caught up in administrative complexities.
Reflecting on the outcome, Daniel Sawford, Pets + People’s Country Manager (Australia), shared, “The key outcomes from working with ABN Australia have been significant. We achieved a seamless company registration, full compliance with Australian tax and reporting obligations, and immediate access to a registered office and director services.”
He further added, “As our operations grew, ABN Australia also supported us with staff onboarding and payroll, and we are now taking the next steps into bookkeeping and expanded services to further streamline our business processes. Importantly, they allowed us to do this at our own pace, showing patience and understanding as we carefully managed each stage of our growth.”
This partnership has empowered Pets + People to operate efficiently and confidently in Australia, reinforcing their trust in ABN Australia as a long-term local partner.
Feedback
The experience of working with ABN Australia left a strong and lasting impression on the Pets + People team. From the outset, they valued the professionalism, responsiveness, and clarity that ABN Australia brought to what could have been a complex expansion process. The team appreciated having a partner who not only understood the technical aspects of compliance and company setup but also took the time to understand their business goals and provide tailored, practical solutions.
As Daniel shared, “Our experience with the ABN Australia team has been excellent. They are knowledgeable, professional, and highly responsive, always willing to go the extra mile to provide practical solutions.”
Quote
When asked if they would recommend ABN Australia to others, Daniel said, “We would absolutely recommend ABN Australia to any international company looking to establish a presence in Australia. Their professionalism, reliability, and deep expertise make them a trusted partner. ABN Australia not only simplifies complex requirements but also delivers peace of mind, ensuring that businesses can focus on growth while knowing their compliance and regulatory obligations are in safe hands.”
This feedback underscores the confidence and satisfaction that Pets + People gained from the partnership, which was built on trust, expertise, and a genuine commitment to helping international businesses succeed in Australia.
Daniel Sawford
Country Manager (Australia) | Pets + People
petspeople.com
